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by project

“MedField undoubtedly has a solid grasp on the most fundamental research project execution skills. Project deliverables have had an instrumental effect on our strategic decisions which testifies thorough proficiency of MedField’s project management team!”

Business Director
Danisco Sweeteners

By Project

We have experience throughout the product lifecycle, from product development/R&D to patent expiration/generics.

Product Devlopment and R&D Studies
  • Discovering Market Opportunity
  • Product Concept Testing
  • Competitive Positioning
  • Product Positioning
  • Package Design
Product Pre - Launch Studies
  • Communication Strategy
  • Message Testing
  • Advertising Detail Testing
  • Customer Segmentation
  • Client, Patient Profiling
  • Product uptake & Displacement
Product Post Launch Studies
  • Product Adoption & Switching
  • Product ATU
  • AD Tracking & ROI
  • Detail Sales Message Tracking
  • Stocking & Movement
  • Customer Satisfaction & Loyalty
  • Lost Customer Analysis
Competitive Market Place Studies
  • Sales Performance Analysis
Pharmacy Switching Behaviour and more..